As a fashion brand in Delhi, breaking into the luxury marketplace can seem like a challenge. However, platforms like Ajio Luxe provide an incredible opportunity to showcase your brand to a high-end, discerning customer base. Ajio Luxe, the premium arm of Ajio, is home to some of the most sought-after luxury brands in India, making it an ideal platform for Delhi-based designers and labels.

This post will guide you through the process of Ajio Luxe brand onboarding, its benefits, and how you can successfully list your fashion brand on the platform.

Why Sell on Ajio Luxe?
Ajio Luxe is known for bringing together luxury fashion labels that cater to a premium audience. Selling on Ajio Luxe allows you to showcase your fashion pieces to buyers who appreciate high-quality, exclusive designs.

Advantages for Delhi-based fashion brands:

• Direct access to India’s affluent and fashion-forward consumers

• Association with top-tier luxury and designer labels

• Exposure through Ajio’s extensive marketing and advertising channels

• Seamless integration with Ajio’s logistics and customer service infrastructure

• An established reputation as a trusted marketplace for luxury

How to Get Listed on Ajio Luxe
Ajio Luxe has a detailed onboarding process to ensure that only top-quality, premium brands are listed on their platform. To be eligible, brands must meet specific criteria and demonstrate high standards across various aspects of their business.

Steps for getting listed on Ajio Luxe:

1. Prepare your brand portfolio: Include lookbooks, product photography, and a brand story that showcases your unique identity.

2. Contact Ajio Luxe’s onboarding team: You can apply directly through the Ajio platform or seek assistance through a third-party service like BusinessWaala to simplify the process.

3. Complete documentation: Submit your business licenses, GST details, and any certifications required for listing your brand.

4. Create your product catalog: Ensure that your products meet Ajio Luxe’s quality standards, including detailed descriptions, pricing, and shipping policies.

5. Launch your collection on Ajio Luxe: After approval, your collection goes live, and you can start attracting a luxury customer base.

How BusinessWaala Supports Fashion Brands in Delhi
For many brands, the technicalities of onboarding can be overwhelming. BusinessWaala can help Delhi-based designers navigate the complex process of joining Ajio Luxe. Our services include:

• Comprehensive Ajio Luxe onboarding assistance

• Brand strategy and positioning to increase visibility

• Product cataloging and image optimization

• Inventory and order management solutions

• Marketing and growth support to maximize sales potential

Is Your Brand Ready for Ajio Luxe?
If you’re a fashion brand based in Delhi, you may be ready for Ajio Luxe if you:

• Offer high-quality luxury apparel, accessories, or lifestyle products

• Have a clear brand identity with a strong narrative

• Are committed to maintaining consistent product quality

• Can scale production and meet the logistics requirements

• Are looking for a premium, fashion-savvy customer base